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date:2016-10-25 15:09:15

The Hershey Company To Launch Hershey's Cookie Layer Crunch        

HERSHEY, Pa.--(BUSINESS WIRE)--In honor of National Cookie Month (October), The Hershey Company is proud to introduce Hershey’s Cookie Layer Crunch, one of the most anticipated innovations from the iconic Hershey’s brand in more than 16 years. Based on pre-launch consumer-testing, Hershey’s Cookie Layer Crunch earned some of the highest consumer scores of any product ever launched by the company.* Hershey is delighting consumers with this new innovation by combining the classic Hershey’sChocolate that consumers love with the creamy, crunchy twist they desire in new Hershey’s Cookie Layer Crunch bars.

To meet the growing demand for multi-textural eating experiences and various snacking occasions, Hershey reimagined its iconic chocolate bar, pairing it with layers of crunchy cookie bits and decadent fillings to offer an indulgent, textured snacking experience. The Hershey Company has been a world leader in snacking expertise for more than 120 years, and has always placed consumer demand as the No. 1 priority for addressing their lifestyle needs. The new Hershey’s Cookie Layer Crunch bars reinterpret the classic Hershey’s bar with a new twist in response to the changing snacking landscape.

“We recognize eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day,” says Mary-Ann Somers, General Manager and Vice President, U.S., The Hershey Company. “Hershey wanted to bring consumers an indulgent snack that is a different experience from the classic Hershey’s chocolate bar, but still just as delicious. We’ve spent the last 18 months perfecting this innovation to ensure that it not only tastes great, but meets the needs and desires of today’s modern consumer.”

Hershey’s Cookie Layer Crunch will be unveiled for the first time at The Hershey Company’s exhibit at the National Association of Convenience Stores annual show October 18-21 in Atlanta, Ga. Beginning this October, National Cookie Month, and continuing through 2017, Hershey’s brand will support the new innovation and launch with various marketing initiatives.

Hershey’s Cookie Layer Crunch bars will come in three delicious flavors: Caramel, Vanilla Crème and Mint – which combine the crunchy cookie texture, layered with a decadent filing, all wrapped in creamy, genuineHershey’s Chocolate. Each piece is perfectly portion controlled at 90-100 calories and made of three ofHershey’s iconic chocolate “pips” to create a convenient, layered, snack-able treat. New Hershey’s Cookie Layer Crunch bars will be available at retail nationally starting December 2016 – just in time for the holidays, making it a perfect new treat for Santa, or even as an added treat to holiday entertainers’ snacks and sweets spreads.

Hershey’s Cookie Layer Crunch bars will be offered in multiple sizes perfect for a variety of snacking occasions and for sharing. Sizes include a 6.3-oz. bag that is filled with nine pieces of individually wrapped Hershey’sCookie Layer Crunch (SRP $4.19; all flavors), a 3.5-oz. “XL Bar” featuring five pieces, (SRP $2.89; all flavors), a 2.1-oz. “King Size Bar” that has three pieces (SRP $1.69; available in Caramel only), and a two-piece, 1.4-oz. bar, perfect for on the go snacking (SRP $0.99, available in Caramel only).

*According to BASES report, a service of the Nielsen Company, Hershey’s Cookie Layer Crunch scored in the top 2.5 percent of consumer packaged goods concepts ever tested.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey'sReese'sHershey's KissesJolly RancherIce Breakers andBrookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.